Match, OkCupid, Tinder and now POF?

Swallow your fish

Big news on the online dating scene… The picture above sums it up

The Match Group, the global operator of digital dating products such as Match, Tinder, OkCupid and Meetic), and a subsidiary of IAC, announced today that it has entered into a definitive agreement to purchase PlentyOfFish for US$575 million in cash.

Yes if you didn’t already know IAC own Match, Okcupid, Tinder and now Plenty of Fish.

Plenty of fish has had its ups and downs… but $575 million isn’t bad for a dating service which was independently run and managed. Remember Instagram was sold to Facebook for just under double that at $1billion, which goes to show.  The community aspects certainly made it stand out from the rest and this was emulated by some of the others. While the freenium approach back then was quite unique.

Cheers Chris for the heads up

Marcus asks how ambitious are you?

Interesting email sent out to members of plenty of fish recently…

I am Markus the creator of plentyoffish.   We recently added a new field to profiles that asks you how ambitious you are.  Go to edit profile and update your profile now.   This new field will start showing on the web immediately and in the mobile apps in a week or two when we release a new version.

Ok nothing that special… Although its a interesting field to add to a dating profile. I think its a bit pointless as the options are not ambitious, somewhat ambitious, ambitious and very ambitious. I don’t know who would put not ambitious? Honestly?

Anyway that wasn’t all which was said. Marcus took the time to educate us all about the truth surrounding hookup culture, which made a interesting kicker…

These days the mass media loves to talk about the hookup culture and focus shows around sex.   In reality hookups are rare.  The median number of female sexual partners in lifetime, for men 25-44 years of age is 6.1 for women its 3.9.  Only three percent of men aged 18 to 30 have 3 or more sexual partners per year for 3 years.   If you want to hear what else is normal check out this great Google Talk by  Wendy Walsh.

Marcus launches into a attack on the mass media. Maybe this is part of his rallying call to drag/lead Plenty of Fun, I mean Fish out of the gutter?

Maybe he’s right but to be honest the only thing which has come from Plenty of Fish is hookups or rather booty calls.

Joining the Plenty of Fun wagon again

I’ve decided to join POF again, thought I’d give it a try wondering if the lack of maths in OKcupid profiles might be changing the aspect of the site… looking at the site, it still looks a royal bloody mess. Not quite as bad as it use to be, but generally its always makes me really miss the smooth look of OkCupid.com.

Filling out the profile has been interesting. If you want to fill in extra fields in the profile, you need to be a paid member. Theres lots of other bits paid members get on top of free members, just like Alist on Okcupid. I had a bit of shock when I found my mention of Cocktails blanked out, because it might be a rude word. So it now reads “…enlightening conversations over****ails

Great!

I also filled in their 70 questionnaire/data capturing/Chemistry test. The results are pretty good (but of course we’ve all aware of how this can work)

Does this sound like me…?

As someone with high self-confidence, you feel quite comfortable interacting with other people. Indeed, you find the company of others very stimulating and enjoy meeting new people. Your relaxed demeanor in groups makes people around you comfortable too. Perhaps because you feel comfortable talking about yourself, others tend to enjoy being around you and perceive you as socially competent.

The confidence that helps you feel comfortable talking to people also spills into your own personal beliefs about yourself. Although you have several strengths, it’s likely that you also acknowledge and accept your weaknesses. But unlike some people, you take full responsibility for your actions—you rarely regret things you’ve done in the past and are not embarrassed easily.

Perhaps the defining feature that sets you apart from most people is the exceptionally high standards that you set for yourself. Your competence in social gatherings as well as at work should provide ample evidence for this. With these characteristics, it’s very likely that people come to you for advice and generally think of you as someone with leader-like qualities.

Hummm maybe POF have started to put more emphases on the algorithm side of online dating?

Anyway we shall see how things turn out, I’m hoping I don’t get those late night messages/bootycalls which I have no idea how to read or respond to. What messages you ask? You will have to wait till the book is written…