What is Fitbit trying to do?

new fitbit permissions

For a while now, I have been declining the fitbit upgrade on my Android devices. I kept tweeting fitbit to ask why on earth my digital pedometer needs access to my SMS, Camera and Location?

I can imagine, Location is passable but SMS and Camera? Really? I voted with my feet and kept the upgrade on hiatus till I heard a reason why.

Finally I got a message from Fitbit support…

So basically fitbit is trying to break its way into the wearable market with phone and messages notifications?

I think I’ll hold off on upgrading even longer now. I’m sure you can turn it off but I’m just not interested, especially since I have the pebble smartwatch which already does this and so much more.