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Teresa Valdez Klein is simply amazing for what she did with subverting advertising to tell people actually they are great and don’t need to conform to be great. In this Seattle ignite talk, she outlines her story and what drove her to do it. This is a must watch…
All of us have been conditioned from birth by our families, our friends, and marketers to want (or not want) certain things. And while I’m a big fan of Facebook, I have this theory that it reinforces social conditioning in some pretty insidious ways.
In this talk, I’ll explain how I used Facebook’s self-serve advertising platform to combat the social pressure cooker.
Inspirational… and bloody marvellous…!
Shes so right, being previously on the path to the dream family setup. Its hard for people to understand why you wouldn’t want what they have. Each person puts a tiny piece of social pressure on you, without even knowing it. But what really hurts is the constant hammering that your not this, your not that which advertising can deliver with sometimes devastating effects.
It take a very strong person to reject all this… But even better is when you can inspire others that actually they are great and will become amazing in there own right.
This is also why I love iamido.info…
Interesting the differences and between the number one voted adverts of 2010 online and offline. For me the Old Spice advert was extremely clever and certainly does something very different while the Thinkbox advert is what you would expect from TV advertising, fun, entertaining but thats it. Of course I’ve also not included the follow up ads for old spice which made the whole thing so much more interesting for us all.
The best of the web advertising, The Old Spice Advert
The best of TV advertising, Every home needs a harvey Advert
This is a aledged memo to Best Buy staff. Best buy is like PC World in the UK but much cheaper. Even if its not quite real (I certainly think it is) its not uncommon in retail. I remember working at Starbucks, Showcase Cinemas and a few other retailers and having very simular type advice from managers and head office memos. A little while ago Best Buy also got into trouble recently for this and this last year.
Enjoy the “secret to screw you” memo, the boiler room style. Don't forget to check out the comments too.
1) Introduce the PSP (product service plan) in your presentation. Do not wait till the end.
Ex.
Sales Associate: I understand your daughter is going off to college, and while she'll be away we offer a protection plan that will cover anything that goes wrong with her computer/laptop.
Customer: No, I'm not interestedSA: Well it's something that you really should look into. Because if anything were ever to go wrong with your daughters computer she would have to take it in to be repaired. To give you an estimate, we charged $60/hr to decide what is wrong with it and $80/hr to fix it not including additional parts that may be needed.
C: I really don't need that, doesn't the computer come with a warranty.
S: Well that's a good question. This computer comes with a 6 month warranty but does not cover parts. Know here is a side by side comparison of what we cover and what the manufacturer covers.( hand customer comparison sheet and fill it out in front of him/her).
C: Ok, but I'm really not interested I just want the computer.
S: Are you sure, because you are really passing up a great deal here, if something ever happens while your daughter is away she could have no computer for up to a month.
C:No, I'm sure.
*1*At this time make sure to sell at least 3 accessories and if it is a laptop make sure to offer a bundle deal and a Platinum PSP**
*2*Once you have successfully added at least 3 accessories to the sale take the customer to a mobile register away from the floor traffic.**
*3*Since you Have been unsuccessful selling the Service Plan, Have another associate go with you to “help you” ring up the sale.**
*4*The other associate will help you tag team the customer. The other associates job at this point is to point out how amazing the computer is and what a great deal it is. Once you scan the computer/laptop the Kiosk will ask you if the customer wants the Service Plan. The accompanying sales associate will say, “hey did 'Joe' tell you about the Service Plan that covers anything that may go wrong with your computer…?**
*5* If your accompanying associate is unable to get the Service Plan then you must say, “I'm sorry I'm new here and there seems to be something wrong with my kiosk, I'll be right back with my supervisor and he will be able to fix it.”**
*6* You return with your Supervisor, and now You, the accompanying associate and your supervisor Tag Team the Customer Once again until the Service Plan is accepted by the Customer.**
