Agreed. When I ask people if they read the EULA they usually look at me with a puzzled look. I had hoped Snowdon would have make clear all these things but alas the public didn’t really understand the importance of this all.

This all comes at a tipping point when the niches are fighting back. Mass is less mass than previous generations. The internet has a lot to do with this. Our metrics of success is a throwback to a time gone by. The cluetrain has a lot to say about this…