What Cinema can learn from Broadcasting?


Its weirdly ironic that I wrote a blog post about what cinema can learn from TV, 3 years while ago almost to the day of the this way up conference in December I’m about to talk at.

The this way up conference is a film exhibition innovation conference which launched last year. It returns with a jam-packed two-day event that promises to inspire and enlighten, provoke and challenge, connect and share.

I’ll be doing two things on behalf of BBC R&D

The first one is on Wednesday and is a lunch time workshop around a unreleased Perceptive Media project, I have been working on for most of the year.

Lunchtime Lab: BBC Perceptive Media Want to contribute to the evolution of storytelling? BBC Research and Development’s North Lab, based at MediaCityUK in Salford, showcase their latest experiment in a top secret, closed door workshop. A select group of THIS WAY UP attendees will try out a new smartphone app before being a shown a premiere of a short film that looks to change the way we engage. Further details are strictly under wraps, but the BBC are looking for volunteers to take part in this limited study and to share and discuss their experiences with other participants. Workshop led by Ian Forrester, BBC R&D North lab. Results from the workshop will be revealed at Thursday’s The Film is Not Enough session.

Its really research in the wild and we have no idea how the audience will react to this. The results will be intriguing to say the least.

On the Thursday I’ll be on a panel talking about the changes which need to happen to regain the cinema audience.

The Film is not Enough – With the rise of event cinema, alternative content, enhanced screenings, sing-a-longs and tweet-a-longs, is there a danger that the original purpose of cinemas is being lost as audiences demand novelty and gimmickry? This panel will hear from those folk changing audience perceptions and expectations of what ‘coming to the cinema’ means. Panel includes: Tony Jones (Cambridge Film Festival), Jo Wingate (Sensoria), Rhidian Davis (BFI), Gaby Jenks (Abandon Normal Devices – chair), Lisa Brook (Live Cinema), and Ian Forrester (BBC Research & Development).

I’ll talk about details of the project experienced on Wednesday and explain why this is a good and scalable way to regaining the TV and maybe the cinema audience. The panel should be good with a number of really viewpoints and Gaby Jenks from Abandon Normal Devices chairing the debate.

What cinema can learn from broadcast will be driven home by the keynote from Nick North, the director of Audiences at the BBC.

Look out for more details soon… but theres already plenty of interest….

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

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