Dating after a long relationship

Chess on the High Line

Lifehacker has a well reasoned piece about returning to dating at a older age. Its something nobody really wants to think about, married and happy then things go wrong. Before long you are separated or divorced and you are pondering what to do.

For me I decided to get back into dating as its very easy to slip into a endless cycle of regret and depression. To be fair I wasn’t really dating much beforehand just like the Thorin.

I’ve always felt dating was a weird experience in general, but somehow, coming back to it in the last few years feels different. I was married for several years in my late 20s, so I missed out on the earlier days of online dating sites. It was also a much more carefree time, when if you liked someone, that was enough. But now that I’m in my 30s, the rules and expectations are completely different—making it a lot harder to get back in the game.

I have said it before many times, this is why when talking to people in long term relationships, its hard to explain why things are different now.

…you have billions of other human beings at your fingertips through a variety of channels. As always, you can hit up bars, clubs, and shows. You can venture off to parties and barbecues. You can also go online and have access to loads of single people in your area. It’s a far cry from even high school, when your dating pool was largely pretty much your friends and their friends.

Online dating gives you more options than ever. Not just in people, but in sources. Dating sites like OkCupid, Tinder, Match, eHarmony, and Plenty of Fish all give you access to other single people in a matter of seconds.

I have a talk inside of me all about this and much much more. I gave a 10min overview at Best of British, which you can watch on youtube.

There are some really good points raised

The Deal Breakers Have Changed, and They’re Much Bigger Deals.
Yes the deal breakers are serious now, if something isn’t right for you. There are enough other people to give try. There is the downside to this of course, paradox of choice and people seeking the greener grass on the other side.

The “Game” Is Different, and Bluntness Is King
No body likes time-wasters and you need to be blunt and to the point otherwise things will drag on.  It doesn’t mean you have to be super rude, just honest and direct. People will thank you for it deep down, even if its painful at first. Of course you got get a think skin and be prepared for honest and direct feedback too. This is why getting over the fear of rejection is so important.

Perceptive advertising is coming…?

not too much h20

Google wants to bring TV ads into the 21st century. The company has quietly announced a new local advertising service for Google Fiber that will make TV ads behave a lot more like internet ads. Using data from its set-top-boxes, Google (and advertisers) will know precisely how many times a particular local ad has been watched in homes with Google Fiber service. That might not sound like a big deal, but the industry-standard Nielsen ratings simply don’t offer that kind of information. Like on the web, Google will only charge for the number of views an ad receives.

We all knew it was coming but I always wondered why Google and the other data driven companies hadn’t really done anything about the massive opportunity of personalised marketing?

It’s not yet clear precisely how the system will work, but, similar to Google’s cornerstone AdWords business, algorithms might determine the best time to show you a certain ad. For instance, if you’re watching the news before flipping over to the football game, the system might determine that you should be served a different ad during halftime than your buddy who switched over to the game from Pawn Stars. Google says it will even be able to swap out ads on DVR’d programs, so you won’t be served an old or irrelevant advertisement if you watch a program a week after it originally aired. Fiber customers will have an option to disable ads based on viewing history

But that is just the start. There is still the notion that the adverts are solid pieces for media which must be played from start to the end. This is a mistake, which will break down over time. Context is king yes, but there is big question about how personal you should get?

Something Doc Searls talks a lot about… and cue the Uncanny Valley graph

Uncanny_valley

I am worried that in the rush to deliver context sensitive advertising and marketing, there will be too much which falls into the uncanny valley space. So much it will ruin the great uses of data and context like Perceptive Media. I always said it was little friendly touches not a sledgehammer to the face or other senses…

Think IOT + Trakt + Shazam for video

https://twitter.com/cubicgarden/status/581556354155974656

Here’s one for anybody to take on…

Imagine a device like Amazon’s echo which ambiently shares what you are watching and also at what point…

It would operate similar to Trakt.TV’s live progress but rather than be constrained to an online web service, it would be a physical connected thing (IoT) which uses acoustic fingerprint technology similar to Shazam to automatically recognise what you are watching and where you currently are.

This is essential as on-demand viewing is changing the way we watch and consume media. This similar in concept to BBC prototype the Olinda. Think trakt crossed with Shazam and Olinda.

Whipclip reminded me of this, but I have been using Yatse with  Kodi or the Chromecast to share the shows I’m currently watching.  But I’d like to share the part of the video I’m watching really… This causes some issue with spoilers, but that could be worked out if you knew the episode and position of the person who is looking.

Lazyweb… make it be!