Remix is the future!

Theres the intenet 1% rule which seems to pop up all the time.

I’ve been thinking recently out of 100 people using social media , 1 person will want to create and upload their own media. However 9 people if the user interface is effortless, smooth and simple, would make slight changes to either reflect their own decisions, point of view, etc.

This is reflected in the 1% rule where 90% are lurkers, 9% are contributors and 1% creators.

Its strikes me that many things are missing the 9%. They miss the fact that the 9% can also contribute to the enjoyment of the 90% and be even more interesting than the 1%.

What makes the 9% even more interesting is the fact they are socially creative, sharing as they go.

Everything is a remix and that includes,

  • Git repo forks which is beautiful way to build upon something you’ve seen or used.
  • Creative Commons which encourages you to remix media
  • The fans who spend their own time building on top of the official works to create fan art at places like Deviant Art
  • The millions of meme created pictures which fill social media feeds,  even I became a meme thanks to Tim and Josh.
  • The insane amount of feeds, webservices, APIs and even headless websites which encourage you to build on top of them.
  • The pinterest fans who collect and arrange their pinboards to indicate there choices and style
  • The many fan fiction stories which take characters out of one world and combine them in others

This is why I feel the DJ hackday could be a start of something extra special .

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

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