Ello and welcome to no pesky ads

inspired by ello, the network

Been keeping my eye on the move to create ethical social networks which don’t take the living piss with our data. Things like Tent.io, Known and now Ello are gathering some momentum…

We originally built Ello as a private social network. Over time, so many people wanted to join Ello that we built a public version of Ello for everyone to use.

Ello recently got quite serious about its non-ad and no selling of personal data.

Ad-free

Ello doesn’t sell ads. Nor do we sell data about you to third parties.

Virtually every other social network is run by advertisers. Behind the scenes they employ armies of ad salesmen and data miners to record every move you make. Data about you is then auctioned off to advertisers and data brokers. You’re the product that’s being bought and sold.

Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a “free” service, users pay a high price in intrusive advertising and lack of privacy.

We also think ads are tacky, that they insult our intelligence and that we’re better without them.

To be fair its way off being something massive, but thats what makes it interesting I feel. I’m now on the network, so if you are interested in a invite and we are friends, drop me a email or tweet…

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

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