Google buys a Nest

Well well, remember when Kevin Rose interviewed Matt Rogers from Nest… very telling indeed

It just hit and everyone on twitter is saying Google buying Nest for 3.2 Billion dollars is far too much.

I think its high but not insane.

Here’s why… Google has been a data service for a long while, they aimed to revolutionise the mobile market, kicked started the driverless car thing, recently bought Motorola’s manufacturing arm and now there making a real play for the internet of things by buying Nest. They also did this before Apple got there polished hands all over them. I’m actually surprised they didn’t do something in this area already.

The internet of things powered by the juggernaut of cloud based data and logic is something closer to the reality of the semantic web (or even the singularity dare I say it) than anything before it.

Can you even imagine the data, usage patterns and algorithms which will be built. And its all in the home! Trust me 3.2 Billion isn’t too bad.

Scary or exciting?

Who knows but like Google Now it will divide opinion. The best services always do.

As for the big price tag? Well like Youtube, I’m sure in years to come it will look like a total steal.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.