Broadcast or Perceptive Media?

I was half watching Newsnight and working on my laptop, on Thursday 31st January on BBC2. Newsnight finished and the weather came on. Now the #uksnow is pretty much out the way, I’m not so interested in the weather.

Anyway as the weather man ran through the upcoming weather forecast, I looked up when the man mentioned Manchester. A few moments passed and I thought well its related to rain, so Manchester is a obvious target. A few moments later, Manchester was mentioned again and I looked up again. My glance become more of a stare as I thought about perceptive media.

The moment of attention or as I like to think about it, a moment of deja vu. Was powerful enough to make me lift my head and divert my attention to the weather for a few more moments at least.

The ability to connect and engage with people using slight differences in narrative. It doesn’t require huge sweeping changes, just clever well written narrative.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.