Don’t forget to Tweet seat

cinema "Batalha" #4

Tony Tweets a piece following my blog about what cinema could learn from TV.

The theater may seem like the least appropriate place to check your Twitter feed, but that’s exactly the kind of behavior a Minnesota venue is encouraging with the launch of a designated “Tweet Seats” section. The Guthrie Theater in Minneapolis opened up its Tweet Seats for the first time this week, for the first of four performances of The Servant of Two Masters. Priced at $15 a ticket (compared to the $34 a standard ticket costs), the seats are all located in a balcony-level section where, according to the theater, spectators’ Twitter habits “will not be disruptive to other patrons.”

Tony is worried this might effect the way films are actually made but as I blogged it could be interesting for cinema…

My biggest problem is the light and sound phones generate when I’m trying to watch the film. If the seats are up above or right at the back, then it could work? Although the back seats are usually for couples not really interested in the film… Won’t even tell you what I’ve found in the backseats while I’ve been working…

End of the day, its coming like it or not Tony and others…

…regardless of how theatergoers choose to allocate their tweet time, the Guthrie and other venues seem more willing to embrace the mobile habits of contemporary audiences, rather than discourage them. Theaters in Boston launched similar experiments late last year, as have the Cincinnati Symphony Orchestra, Palm Beach Opera and New York’s Public Theater

Now is the time for the Cinemas and the movie industry to get behind this and do some interesting prototyping…

Sign me up people…!

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.