Reinvent content and the tools

A number of things on my mind recently centring around narrative again. There also connected (at least in my mind they are)

George Entwhistle today gave a speech to BBC Staff… (read the whole thing) where he mentions reinventing content

In a bold first-day speech, the BBC’s new boss says the corporation must stop thinking that online innovation means repurposing broadcast content and instead ‘create genuinely digital content for the first time’.

As we increasingly make use of a distribution model – the internet – principally characterised by its return path, its capacity for interaction, its hunger for more and more information about the habits and preferences of individual users, then we need to be ready to create content which exploits this new environment – content which shifts the height of our ambition from live output to living output.

Adam Curtis argues TV needs better techniques

Television no longer has the dramatic techniques to explain today’s world, according to leading documentary-maker Adam Curtis.

At a masterclass session at the MediaGuardian Edinburgh International Television festival, Curtis will claim that the traditional techniques television uses, such as the identifying of good and bad guys and a linear narrative, are obsolete.

Apple was awarded a patent on a broadcast device that uses implicit acts to decide if you’re going to be interested in a section of the content (thanks Tony)

A user … may not be interested in every media item provided as part of a broadcast stream. For example, a user may not like a particular song broadcast by a radio station, or may not like a particular segment of a talk radio station (eg, the user does not like the topic or guest of the segment). As another example, a user may not be interested in content originally generated by sources other than the media source (eg, advertisement content). Because the user has no control over the media broadcast, the user can typically only tune to a different media broadcast, or listen to or consume the broadcast content that is not of interest.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.