The weight or attention of media

Talking to Adrian late last night… He mentioned something to do with weight and video.

Then today, I started thinking wouldn’t it be interesting to apply a weight model to films/media based on their attention required?

For example: Tinker tailor soldier spy

I have this ready to watch at a touch of a button but everytime I see it pop up, I think well I’m busy doing all this other stuff, I can’t really spare the attention right now. This is also the same for most of the subtitled media I own.

I actually had decided to watch it on my Tablet on the way into work but I’m still busy reading kindle most times.

So attention is actually the metric but its displayed in a form of weight. I know there will be a debate about the weighting of certainly films for example is Donnie Darko a heavy weight or actually quite light? I remember having debates with Sarah about the depth of the film. She couldn’t understand where me and Dave were getting all this additional detail from but sitting down and watching it again and pointing out certain parts got the points across.

Another perfect example is Primer. You could watch the film and think, oh interesting but not all that. Then someone clues you into the Primer Timeline (spoiler alert!) So how would you weight that film? Very heavy or medium? I guess the same would apply to Fight Club?

I’m assuming something like the crowd based rating system would solve the problem, plus its only a guide. The weighting could also clue you into the fact theres more to a film than you may have first spotted. But likewise the opposite is true?

Once again, you heard it hear first, go use but attribution back here please.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.