Did you get a email from Octane about BarCampLondon2?

BarCampLondon2 17th-18th Feb 2007

I just do not understand. When did Press Release mean emailing everyone who wrote about BarCampLondon in the last year?

Ben and Tom make their feelings known and rightly so I have to say.

I have little to do with the emails which went out today. Honestly if this was even mentioned to me I would said no this is certainly a very bad idea. I did agreed with BT putting out a press release. But I was under the illusion this meant emailing newspapers, magazines, etc not bloggers. Lets cut the crap, does a event which sold 100 tickets in 1.5 hours and is now holding back tickets to the public currently need even more PR? No I don't think so. You only have to whisper BarCampLondon and
people are kicking off emails asking when and where to sign-up. This is no bad thing because BarCampLondon was such a great event last time and I'm sure it will be even better this time around.

What killed me about the emails from Bethan at Octane PR was.

  1. Bethan used a Press release which I had corrected previously when BT sent it to me, Nat and Jason recently.
  2. The link to BarCampLondon2 was wrong in the emails
  3. The email addresses must have been found by searching Google or Technorati
  4. The start of the email twists the truth to sound like it comes from a trusted source
  5. The emails were sent to people who merely mentioned BarCampLondon not BarCampLondon2 (hence Ben got one although he lives in SF)
  6. Bethan must not have done much research into the event because even I got a email and I'm a bloody organizer (geez)
  7. The signature for Bethan Thomas, account manager at Octane PR is over 10 lines tall! Do they have no shame?

I do not want this to distract from the great work BT has done in opening up its building for BarCampLondon2. We really have a great space and BT were happy to offer us even more. They even had a backup venue in case we felt the BT Centre in St Pauls wasn't suitable (no idea how they could have felt that). I'm sure it will blow over in the next few days, plus everyone is talking about the BBC CBBC World at the moment to notice most of the blogs
charting the email (although I expect the number to grow by tomorrow).

My personal apologies goes out to Ben, Tom, Drew, David, Adrian, Nat, Richard, Leisa and anyone else who it went to.

I do promise to talk to BT and I'm sure they will appreciate the honest response they are getting from bloggers. Last but not least a quote from the Cluetrain.

To speak with a human voice, companies must share the concerns of their communities. But first, they must belong to a community.

For those wondering about the email, look no futher here it is.

Hi Ian,

I notice that you’ve registered your interest in going along to BarCamp London this year. Just wanted to make sure you have the updated details on the event and have the registration details if you do want to go along.


News Alert

January 23, 2007


As part of its commitment to driving innovation in technology at every level, BT has announced it’s the lead sponsor of BarCamp London 2007.

The event, which will be held at BT Centre, London, on February 17 and 18, 2007, is the second to be held in London and is part of a worldwide programme of conferences that includes Los Angeles, Montreal and Seoul.

BarCamp London brings together the UK’s technology community to share ideas and learn about technology in an open environment. These include attendees from design, usability, marketing/PR, digital agency work and venture capital backgrounds, as well as developers and programmers.

The BarCamp rules are very clear and create an environment where there are no spectators, only participants: everyone who attends is expected to present, give a demo, lead a session or support the event in some way. This helps to get everyone involved, but also creates more of a community atmosphere. First time attendees have to make a presentation or lead a discussion.

Gavin Patterson, group managing director consumer at BT Retail said: “As a company, we’re driving innovation in the technology sector, both for businesses and consumers. BarCamp is at the heart of this and brings together some of the most talented people in the industry, creating an environment where they can share, discuss and develop the latest technology and services, which is why we’re sponsoring the latest event in London.”

If you’re interested in finding out more about BarCamp London 2007, please go to http://barcamp.org/BarCampLondon or register at http://cubicgarden.eventwax.com/barcamplondon/register

Bethan Thomas
Account Manager
A division of LEWIS – Global Public Relations
Millbank Tower, Millbank
London, SW1P 4RS

Tel: +44 (0)20 7802 2662
Mobile: +44 (0)7714 768952
Web: www.octanepr.com

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Best Companies – Michelin-rated one star accreditation, 2006
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The Holmes Report – Top Ten international consultancies, 2005 & European SABRE awards finalists, 2006
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BarCampLondon2 the first wave of signups


Sign up for BarCampLondon2 kicked off yesterday at 1pm (GMT). There were 100 spaces available and a hour and half later they were all gone. This is simply amazing speed, last year it took 36 hours to fill about the same. This time there was no wiki locking drama because we're using Eventwax (cheers Nat for the good recommendation). However I did add some drama by not revealing that we are going to release the tickets in waves rather that all at once. This also means we can still have places up the last minute and increase those spaces if someone drops out of the first wave. I do wonder why I've never heard of Eventwax before?

Anyway the important part is the dates planned for new tickets. There will be some before the end of this week (maybe Thursday or Friday), some more next week (start of Feb) and the rest maybe the week of the event. We have room for 200 people at this years BarCampLondon and at the moment we've used 106 spaces in total. So honestly fear not, keep an eye on the wiki for changes and add me on twitter because I'll certainly announce when I release more spaces. Although don't expect more that 20 at a time now.

All in all, waving out the spaces makes a lot more sense and I'll be using this much more in the future.

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